Crazy Color was launched in 1977 in the midst of the punk rock explosion in Britain. In a time that anarchy and free expression ruled supreme, one hairstylist was growing tired of the same natural color palette. Renato Brunas was set to push the boundaries of color even further when he developed a new range of rainbow shades. Thus Crazy Color was born and over 40 years later the ethos is the same, that they want you to express yourself unapologetically.