The Skin Story Keratin Shampoo deep cleanses to expel build-up and reconstructs damaged hair by replenishing natural keratin levels. It strengthens and seals hair cuticles. Our shampoo moisturizes your hair & scalp and tames frizziness. The scientifically proven formula contains a blend of Argan Oil, Vitamin E, and Macadamia Oil hair which leaves hair with a brilliant glossy look.